SpineGuard appoints Steve McAdoo as vice president of Business Development


SpineGuard has appointed Steve McAdoo as vice president of Business Development, with the global responsibility for driving industry partnerships to further leverage the company’s Dynamic Surgical Guidance (DSG) technology.

McAdoo has more than 27 years of global marketing, sales management and business development experience in the medical device industry, including spine, general orthopaedics, trauma, cardiovascular and urology. Over the course of his career, he has held roles in large corporations such as Medtronic, Smith & Nephew, and Biomet as well as in start-up companies like Danek Medical, Cerapedics, and SURx.

Pierre Jérôme, chief exeutive officer and co-founder of SpineGuard, says, “We are delighted to welcome Steve on board at this very exciting stage of SpineGuard’s development where we have tremendous opportunities ahead of us. I am confident that his deep and broad medical device industry experience will help us capitalise on our current great momentum and rapidly expand the scope of our business.”

Steve McAdoo adds, “I am very excited to join this great team and play a significant role in further leveraging DSG technology to drive additional growth. I believe it represents a unique differentiating factor in the market and look forward to working with SpineGuard’s team, its customers and partners in the mission of making spine surgery safer.”