RTI Surgical Holdings, has announced that Terry Rich has joined the company as president of Global Spine. In a press statement, RTI said that Rich brings decades of deep spine leadership and commercial success to the role. The company also announced the promotion of Olivier Visa to president of Global OEM.
These appointments, RTI said in its statement, will aid its transformation into a focused Spine and OEM company, “driven by operational excellence and poised for accelerated growth.”
Prior to joining RTI, Rich led the turnaround of Alphatec Spine from December 2016 through December 2018. As a director and CEO, he strengthened the organisation’s competencies, redirected the portfolio with 12 new products and laid the foundation for focused innovation and growth. Prior to Alphatec Spine, Rich was president of Upper Extremities at Wright Medical Group,. Rich has held sales leadership positions at Tornier, NuVasive and DePuy Spine earlier in his career.
“This is an important appointment that adds a globally recognised leader to the helm of our spine segment at RTI,” said Camille Farhat, president and CEO, RTI. “Terry has a deep commitment to growth and innovation, as well as exceptional relationships with clinical thought leaders in our market. Our spine business is in the early stages of what we believe is a longer-term transformation with tremendous opportunities ahead. We believe Terry’s leadership will help accelerate the execution of our Novel Therapies commercial channel and multiple product launches planned for 2020.”
“RTI has built an under-estimated spine business,” said Rich. “We believe pursuing a growth strategy of investing in differentiated products and building scale is a formula for accelerating growth. RTI has developed and secured unique, data-supported products and is building a Novel Therapies commercial channel that should accelerate these products to standard of care. We believe we have an incredible opportunity to be the partner of choice for independent distributors and surgeons focused on growth and delivering the quality, safety and outcomes that spine patients expect and deserve.”