Titan Spine has announced that Ted Bird has joined the executive management team as chief commercial officer. According to a company release, Bird will be responsible for the company’s global sales, marketing, strategic partnering, and national target accounts.
Peter Ullrich, chief executive officer of Titan Spine, comment, “Ted is a well-respected medical device commercial leader with more than 30 years of sales, marketing and senior executive experience at leading healthcare companies.”
Prior to joining Titan Spine, Bird was the non-executive chairman of the Board for ApiFix, an Israeli start-up company with a minimally invasive, fusion-less technology for correction of early onset and adolescent scoliosis and president of Bird Medical, a strategic consulting firm for healthcare manufacturers.
Previously, Bird led global business units and commercial teams at Orthofix, including roles as president, Spine Fixation Division, senior vice president, Global Marketing and senior vice president, US Sales; Depuy Spine, including roles of vice president, Field Marketing & Strategic Development and vice president of Spine Arthroplasty Education; and Medtronic Sofamor Danek, including roles as vice president, Global Medical Education and Emerging Technologies and vice president, Marketing. He started his career in arthroscopy sales at Dyonics and progressed to key marketing positions at Microvasive and Johnson & Johnson Orthopedics.
Bird is a graduate of Brown University (Providence, USA) with bachelor’s degrees in International Relations and Political Science.