Synergy Spine Solutions has extended its strategic partnership with Ortho Consulting Group (OCG) as the company looks to continue its expansion across the EMEA region.
OCG will add a product manager who will work with distributor partners and surgeons across EMEA to support sales education and intraoperative clinical support for the Synergy cervical disc. This resource will be in addition to the current sales leadership, marketing, quality and regulatory and logistical support provided by OCG.
Josh Butters, Synergy Spine Solutions CEO, said: “We believe the Synergy Disc advances the standard of care for treating cervical degenerative disc disease and we look forward to bringing this next generation technology to more markets and accelerating the commercial success we have already delivered.
“To do this requires not only a great technology, but also a great team, and we are looking forward to advancing our great relationship with OCG and our distribution partners.”
Matt Woods, founder of OCG, added: “The team at OCG are delighted to extend our partnership and responsibility with Synergy, which further supports our commitment to bring innovative, high-quality technologies that meet and exceed the needs of healthcare professionals. We are excited to continue to deliver growth, strategy and success across the EMEA region with full responsibility for growing Synergy’s presence in these markets.”
The Synergy Disc is the only artificial cervical disc with a six degree lordotic core that combines cervical alignment and balance with natural motion for patients with degenerative disc disease (DDD) causing radiculopathy and/or myelopathy, say the company.
Tim Hein, Synergy Spine Solutions’ vice president of sales and marketing, commented: “The expansion of sales and clinical applications resources demonstrates our commitment to the EMEA market, our belief in the benefits of the Synergy Disc and focus on excellent clinical outcomes.”
“Synergy is an ambitious, innovation-led organisation with market-leading technology. We are excited to support this period of growth through best in-class, in-country workshops and support at major spine congresses, building on their already strong education resources and high-quality messaging,” added Ric Summer, OCG’s head of marketing.