Rick Simmons has joined Benvenue Medical as vice president of sales and marketing. Simmons brings more than 30 years of experience in medical devices and a deep knowledge of the spine industry, having held leadership roles at several well-respected companies in the category.
Simmons is responsible for the growth and development of the Luna product line, including the Luna 360 Interbody Fusion System, a novel, minimally invasive lumbar interbody fusion device for degenerative disc disease that incorporates Benvenue Medical’s proprietary implant technology. The Luna 360 System received clearance from the US Food and Drug Administration in November 2014.
“Rick brings a unique blend of sales and marketing leadership, combined with a technical and analytic mindset,” said Robert Weigle, chief executive officer of Benvenue Medical. “His wealth of spine expertise and his leadership skills will no doubt help us excel as we introduce the Luna 360 System to the US market.”
Previously, Simmons served as president of g2m MedTech Advisors, a corporate consulting firm specialising in emerging technology platforms with a specialisation in spine, surgical sports medicine and orthobiologic devices.