Aurora Spine has announced the appointment of Joe Bocchino as regional vice president of Sales for the Western United States. Under Bocchino’s leadership, the Aurora sales team expects to strengthen its presence in the US West Coast market.
Prior to joining Aurora Spine, Bocchino was vice president of Sales – Western USA for Baxano Surgical where he was responsible for stabilising product sales, relationships and merging the direct and distribution sales teams from Baxano and Trans1 following the acquisition of Baxano in March 2013.
Trent J Northcutt, president and chief executive officer, says, “Joe Bocchino’s experience as a medical sales executive, with a proven track record to create and lead successful and dynamic sales teams, will be a tremendous asset to Aurora Spine. We believe his background and extensive knowledge of the spine industry will allow him to seamlessly integrate into this new role. Joe will focus on strengthening our Western sales and distribution network as we continue to make rapid progress on the creation of a hybrid sales force consisting of direct sales employees and independent distributors. I am confident that Joe will lead our sales team to maximum performance in 2014 and beyond.”
